Should I ship a Romance game?
Romance
Of 1,743 developers who shipped a Romance game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 2,324 more are announced, ×2.3 for every developer who shipped in the last year.
Verdict: poor odds, for a 2 / 10 build.
The middle developer here made $5.7k, ×48 the market's $120 for a 2 / 10 build, and 3 in 10 made under $1.2k; 1 in 20 cleared $330k, ×2835 the market median. Revenue is flat on the market; 2,324 games are announced against 1,025 developers who shipped in the last year.
| Bottom 30% | $1.2k (exactly $1,199) |
|---|---|
| Median | $5.7k (exactly $5,662) |
| Top 25% | $33k (exactly $33,157) |
| Top 5% | $337k (exactly $337,388) |
| Developers, 2 yr | 1,743 |
| Released games | 6,997 |
| Announced | 2,324 |
| Effort | 2 / 10 |
| AI-buildability | High |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue flat on the market, supply 20% more developers than the period before.
Free games: 9%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is high: the lowest rating among its tags.
- Romance
- effort 2 / 10 · high · effort 2 sits in the high band
What it takes
- Effort
- 2 / 10 · static 2D art, simple logic
- Price point
- $7.99 typical · top 25% priced $19.99 or above
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $7.99.
The top 10 games average 88% positive over 369,508 reviews.
What kills games here
3 in 10 developers made under $1.2k. 8 in 10 of the 1,295 games released 1 to 2 years ago have fewer than 100 reviews. 2,324 games are announced against 1,025 developers who shipped in the last year, ×2.3 per shipper.
All pairs with Romance
- FMV + Romance Strong odds $56k
- Action Roguelike + Romance Strong odds $6.5k
- Gambling + Romance Strong odds $5.7k
- 2D Fighter + Romance Strong odds $4.0k
- JRPG + Romance Fair $13k
- Immersive Sim + Romance Fair $12k
- Minigames + Romance Fair $11k
- Mystery Dungeon + Romance Fair $5.8k
- Walking Simulator + Romance Fair $3.5k
- Arcade + Romance Fair $1.8k
- Incremental + Romance Fair $1.8k
- Shoot 'Em Up + Romance Fair $1.5k
- Hidden Object + Romance Fair $1.5k
- Puzzle Platformer + Romance Fair $1.5k
- Match 3 + Romance Fair $1.3k
- Solitaire + Romance Fair $1.1k
- Puzzle + Romance Fair $1.0k
- Tabletop + Romance Fair $359
- Board Game + Romance Fair $359
- Grid-Based Movement + Romance Long shot $300
- Hack and Slash + Romance Poor odds $119k
- Base Building + Romance Poor odds $47k
- Fishing + Romance Poor odds $47k
- Building + Romance Poor odds $35k
- Souls-like + Romance Poor odds $35k
- Deckbuilding + Romance Poor odds $25k
- Farming Sim + Romance Poor odds $24k
- Open World + Romance Poor odds $22k
- Racing + Romance Poor odds $21k
- FPS + Romance Poor odds $19k
- Agriculture + Romance Poor odds $19k
- Sandbox + Romance Poor odds $18k
- Creature Collector + Romance Poor odds $15k
- Quick-Time Events + Romance Poor odds $15k
- Life Sim + Romance Poor odds $15k
- Economy + Romance Poor odds $12k
- Cooking + Romance Poor odds $12k
- Turn-Based Strategy + Romance Poor odds $11k
- RPG + Romance Poor odds $11k
- Time Management + Romance Poor odds $11k
- Action-Adventure + Romance Poor odds $10k
- Party-Based RPG + Romance Poor odds $10k
- Tactical RPG + Romance Poor odds $10k
- Roguelite + Romance Poor odds $9.4k
- Investigation + Romance Poor odds $9.0k
- Choices Matter + Romance Poor odds $8.8k
- Strategy RPG + Romance Poor odds $8.6k
- Crafting + Romance Poor odds $8.4k
- Dating Sim + Romance Poor odds $8.4k
- Character Customization + Romance Poor odds $8.1k
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | Baldur's Gate 3 | older | $59.99 | 755,010 96% | 23M | $1.4B (exactly $1,358,791,497) | Larian Studios |
| | Divinity: Original Sin 2 - Definitive Edition | older | $44.99 | 180,782 95% | 5.4M | $244M (exactly $244,001,465) | Larian Studios |
| | Dispatch | $29.99 | 174,624 97% | 5.2M | $157M (exactly $157,109,213) | AdHoc Studio | |
| | Mass Effect™ Legendary Edition | older | $59.99 | 62,205 91% | 1.9M | $112M (exactly $111,950,338) | BioWare |
| | Dragon Age™: The Veilguard | $59.99 | 41,393 67% | 1.2M | $74M (exactly $74,494,982) | BioWare | |
| | Pathfinder: Wrath of the Righteous - Enhanced Edition | older | $49.99 | 34,157 83% | 1.0M | $51M (exactly $51,225,253) | Owlcat Games |
| | Warhammer 40,000: Rogue Trader | older | $49.99 | 33,701 87% | 1.0M | $51M (exactly $50,541,390) | Owlcat Games |
| | Tales of ARISE | older | $49.99 | 27,643 86% | 829k | $41M (exactly $41,456,207) | Bandai Namco Studios Inc. |
| | inZOI | · EA | $39.99 | 30,020 77% | 901k | $36M (exactly $36,014,994) | inZOI Studio |
| | Senren*Banka | older | $34.99 | 33,721 98% | 1.0M | $35M (exactly $35,396,934) | YUZUSOFT |
| | SONIC X SHADOW GENERATIONS | $49.99 | 12,178 96% | 365k | $18M (exactly $18,263,347) | Sonic Team | |
| | Le Mans Ultimate | $39.99 | 15,068 79% | 452k | $18M (exactly $18,077,080) | Studio 397 | |
| | Fields of Mistria | $13.99 | 31,918 96% | 958k | $13M (exactly $13,395,985) | NPC Studio | |
| | Life is Strange: Double Exposure | $49.99 | 7,842 68% | 235k | $12M (exactly $11,760,647) | Deck Nine Games | |
| | Revenge on gold diggers | $6.99 | 46,610 80% | 1.4M | $9.8M (exactly $9,774,117) | 前方工作室 | |
| | Sora no Kiseki the 1st | $59.99 | 5,205 97% | 156k | $9.4M (exactly $9,367,438) | Nihon Falcom | |
| | Trails in the Sky 1st Chapter | $59.99 | 4,650 95% | 140k | $8.4M (exactly $8,368,605) | Nihon Falcom |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
Your address goes to Buttondown, which sends the letter, and nowhere else. Every issue has an unsubscribe link. No tracking beyond the open count Buttondown keeps.