Should I ship a Colorful game?
Colorful
Of 7,663 developers who shipped a Colorful game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 12,522 more are announced, ×2.7 for every developer who shipped in the last year.
Verdict: poor odds, for a 2 / 10 build.
The middle developer here made $900, ×7.5 the market's $120 for a 2 / 10 build, and 3 in 10 made under $180; 1 in 20 cleared $200k, ×1682 the market median. Revenue is up 10% on the market; 12,522 games are announced against 4,649 developers who shipped in the last year.
| Bottom 30% | $180 (exactly $180) |
|---|---|
| Median | $898 (exactly $898) |
| Top 25% | $7.0k (exactly $7,012) |
| Top 5% | $200k (exactly $200,170) |
| Developers, 2 yr | 7,663 |
| Released games | 25,781 |
| Announced | 12,522 |
| Effort | 2 / 10 |
| AI-buildability | High |
| Typical price | $4.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 10% on the market, supply 40% more developers than the period before.
Free games: 14%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is high: the lowest rating among its tags.
- Colorful
- effort 2 / 10 · high · effort 2 sits in the high band
What it takes
- Effort
- 2 / 10 · static 2D art, simple logic
- Price point
- $4.99 typical · top 25% priced $18.99 or above
Why players buy here
The top 25% priced at $18.99 or above; the middle game at $4.99.
The top 10 games average 81% positive over 288,171 reviews.
What kills games here
3 in 10 developers made under $180. 8 in 10 of the 4,691 games released 1 to 2 years ago have fewer than 100 reviews. 12,522 games are announced against 4,649 developers who shipped in the last year, ×2.7 per shipper.
All pairs with Colorful
No pair with Colorful has 25 games yet.
Comparable games
ULTRAKILL 2020 · EA · $192M 
Total War: WARHAMMER III 2022 · $189M 
Persona 5 Royal 2022 · $165M 
Stray 2022 · $142M 
Microsoft Flight Simulator (2020) 40th Anniversary Edition 2026 · $126M | Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | ULTRAKILL | · EA older | $29.99 | 213,450 97% | 6.4M | $192M (exactly $192,040,965) | Arsi "Hakita" Patala |
| | Total War: WARHAMMER III | older | $59.99 | 104,822 71% | 3.1M | $189M (exactly $188,648,153) | CREATIVE ASSEMBLY, Feral Interactive |
| | Persona 5 Royal | older | $59.99 | 91,682 96% | 2.8M | $165M (exactly $165,000,095) | ATLUS |
| | Stray | older | $29.99 | 157,579 97% | 4.7M | $142M (exactly $141,773,826) | BlueTwelve Studio |
| | Microsoft Flight Simulator (2020) 40th Anniversary Edition | $59.99 | 70,073 78% | 2.1M | $126M (exactly $126,110,378) | Asobo Studio | |
 | Cuphead | older | $19.99 | 198,790 96% | 6.0M | $119M (exactly $119,214,363) | Studio MDHR Entertainment Inc. |
 | ASTRONEER | older | $29.99 | 118,844 91% | 3.6M | $107M (exactly $106,923,947) | System Era Softworks |
 | Among Us | older | $4.99 | 659,003 92% | 20M | $99M (exactly $98,652,749) | Innersloth |
 | Geometry Dash | older | $4.99 | 595,606 93% | 18M | $89M (exactly $89,162,218) | RobTop Games |
 | Totally Accurate Battle Simulator | older | $19.99 | 144,036 97% | 4.3M | $86M (exactly $86,378,389) | Landfall |
 | Metaphor: ReFantazio | $69.99 | 25,224 89% | 757k | $53M (exactly $52,962,833) | ATLUS | |
 | Microsoft Flight Simulator 2024 | $69.99 | 21,633 59% | 649k | $45M (exactly $45,422,810) | Asobo Studio | |
 | Slime Rancher 2 | $29.99 | 43,590 94% | 1.3M | $39M (exactly $39,217,923) | Monomi Park | |
 | REMATCH | $29.99 | 39,905 70% | 1.2M | $36M (exactly $35,902,528) | Sloclap | |
 | Planet Coaster 2 | $49.99 | 13,047 74% | 391k | $20M (exactly $19,566,586) | Frontier Developments | |
 | Big Walk | $19.99 | 32,470 95% | 974k | $19M (exactly $19,472,259) | House House | |
 | Avowed | $49.99 | 12,653 76% | 380k | $19M (exactly $18,975,704) | Obsidian Entertainment | |
 | SONIC X SHADOW GENERATIONS | $49.99 | 12,178 96% | 365k | $18M (exactly $18,263,347) | Sonic Team | |
 | Titan Quest II | · EA | $34.99 | 17,398 81% | 522k | $18M (exactly $18,262,681) | Grimlore Games |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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