Do I ship it?

GamesPuzzlePuzzle + Mystery

Specimen · observed

Should I ship a Mystery Puzzle game?

Puzzle + Mystery

Of 1,561 developers who shipped a Mystery Puzzle game in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 2,551 more are announced, ×2.8 for every developer who shipped in the last year.

Verdict: poor odds, for a 3 / 10 build.

The middle developer here made $1.6k, ×3.3 the market's $480 for a 3 / 10 build, and 3 in 10 made under $420; 1 in 20 cleared $240k, ×515 the market median. Revenue is up 25% on the market; 2,551 games are announced against 904 developers who shipped in the last year.

Deciding numbers: median 3.3 times the market baseline, revenue up 25% on the market, 2,551 announced, ×2.8 per developer who shipped in the last year.
Nobody has said they are building this yet.
Puzzle + Mystery
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 1,561
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $3.1k → $2.6k → $2.1k → $2.2k → $1.6k → $2.1k → $1.4k (still earning) → $539 (still earning)
The last cohort is still earning.
Outcomes for Puzzle + Mystery: Plate 1 · outcomes, 2 yr, n = 1,561
Bottom 30% $419 (exactly $419)
Median $1.6k (exactly $1,556)
Top 25% $11k (exactly $10,522)
Top 5% $245k (exactly $244,610)
Developers, 2 yr 1,561
Released games 4,738
Announced 2,551
Effort 3 / 10
AI-buildability High
Typical price $6.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue up 25% on the market, supply 30% more developers than the period before.

Free games: 11%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is high: the lowest rating among its tags.

Puzzle
effort 2 / 10 · high · discrete rules, levels are data
Mystery
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
3 / 10 · small 2D action, light systems
Systems
Puzzle; 4 in 10 of the top 25% also carry Adventure, Exploration, Investigation
Price point
$6.99 typical · top 25% priced $18.99 or above
Art
4 in 10 of the top 25% ship with Story Rich, Atmospheric, 2D
Plate 4 · demand

Why players buy here

The top 25% priced at $18.99 or above; the middle game at $6.99.

The top 10 games average 88% positive over 102,030 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $420, median $1.6k, 1 in 4 over $10k, 1 in 20 over $240k.

3 in 10 developers made under $420. 8 in 10 of the 876 games released 1 to 2 years ago have fewer than 100 reviews. 2,551 games are announced against 904 developers who shipped in the last year, ×2.8 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Puzzle with a different setting or mood, ranked by verdict then median.

  1. + Job SimulatorFair57 devs · median $8.2k · 53 announced
  2. + Medical SimFair17 devs · median $6.1k · 27 announced
  3. + Roguelike DeckbuilderFair40 devs · median $3.6k · 54 announced
  4. + Escape RoomFair161 devs · median $1.8k · 150 announced
  5. + VampiresFair46 devs · median $1.7k · 37 announced
  6. + CatsFair281 devs · median $1.2k · 334 announced
  7. + DemonsFair233 devs · median $1.2k · 248 announced
  8. + God GameFair27 devs · median $1.2k · 30 announced
  9. + RomanceFair209 devs · median $1.0k · 251 announced
  10. + AutomationFair135 devs · median $1.0k · 164 announced
  11. + Tower DefenseFair64 devs · median $1.0k · 67 announced
  12. + LemmingsFair13 devs · median $959 · 11 announced

All 246 pairs on the Puzzle page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
Stray older $29.99 157,579 97% 4.7M $142M (exactly $141,773,826) BlueTwelve Studio
Atomic Heart older $59.99 41,690 81% 1.3M $75M (exactly $75,029,493) Mundfish
Outer Wilds older $24.99 89,506 95% 2.7M $67M (exactly $67,102,648) Mobius Digital
SOMA older $29.99 46,772 95% 1.4M $42M (exactly $42,080,768) Frictional Games
Phoenix Wright: Ace Attorney Trilogy older $29.99 35,628 97% 1.1M $32M (exactly $32,054,512) CAPCOM Co., Ltd.
What Remains of Edith Finch older $19.99 47,036 95% 1.4M $28M (exactly $28,207,489) Giant Sparrow
Danganronpa V3: Killing Harmony older $39.99 21,978 82% 659k $26M (exactly $26,367,007) Spike Chunsoft Co., Ltd.
The Talos Principle older $29.99 29,237 95% 877k $26M (exactly $26,304,529) Croteam
Danganronpa: Trigger Happy Havoc older $19.99 36,194 96% 1.1M $22M (exactly $21,705,542) Spike Chunsoft Co., Ltd., Abstraction G… (Spike Chunsoft Co., Ltd., Abstraction Games)
The Witness older $39.99 17,197 85% 516k $21M (exactly $20,631,241) Thekla, Inc.
Big Walk $19.99 32,470 95% 974k $19M (exactly $19,472,259) House House
REANIMAL $39.99 13,809 78% 414k $17M (exactly $16,566,657) Tarsier Studios
Blue Prince $29.99 17,498 85% 525k $16M (exactly $15,742,951) Dogubomb
The Roottrees are Dead $19.99 9,700 96% 291k $5.8M (exactly $5,817,090) Evil Trout Inc.
Resonance: A Plague Tale Legacy $49.99 3,558 92% 107k $5.3M (exactly $5,335,933) Asobo Studio
The Weeping Swan: Ten Days of the City's Fall $11.99 8,227 58% 247k $3.0M (exactly $2,959,252) 零创游戏(ZerocreationGame)
Enigma of Fear $29.99 3,045 95% 91k $2.7M (exactly $2,739,586) Dumativa, Cellbit
Escape Simulator 2 $19.99 4,292 92% 129k $2.6M (exactly $2,573,912) Pine Studio
The Incident at Galley House $19.99 4,087 94% 123k $2.5M (exactly $2,450,974) William Rous, Evil Trout Inc.
Whisper of the House $14.99 5,344 96% 160k $2.4M (exactly $2,403,197) 元气弹工作室(GD Studio)

Estimates: copies = reviews × 30, gross = copies × list price.