Do I ship it?

GamesVisual NovelVisual Novel + Female Protagonist

Specimen · observed

Should I ship a Female-Led Visual Novel?

Visual Novel + Female Protagonist

Of 852 developers who shipped a Female-Led Visual Novel in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 1,179 more are announced, ×2.5 for every developer who shipped in the last year.

Verdict: poor odds, for a 3 / 10 build.

The middle developer here made $4.8k, ×10 the market's $480 for a 3 / 10 build, and 3 in 10 made under $1.2k; 1 in 20 cleared $490k, ×1036 the market median. Revenue is down 40% on the market; 1,179 games are announced against 468 developers who shipped in the last year.

Deciding numbers: median 10.1 times the market baseline, revenue down 40% on the market, 1,179 announced, ×2.5 per developer who shipped in the last year.
Nobody has said they are building this yet.
Visual Novel + Female Protagonist
Fig. 1 · this niche among 16,100
Plate 1 · outcomes, 2 yr n = 852
Median est. gross by half-year cohort, 2023 H1 to 2026 H2: $6.3k → $8.6k → $7.2k → $4.3k → $6.5k → $6.9k → $2.7k (still earning) → $2.0k (still earning)
The last cohort is still earning.
Outcomes for Visual Novel + Female Protagonist: Plate 1 · outcomes, 2 yr, n = 852
Bottom 30% $1.2k (exactly $1,158)
Median $4.8k (exactly $4,800)
Top 25% $32k (exactly $32,094)
Top 5% $492k (exactly $491,972)
Developers, 2 yr 852
Released games 3,491
Announced 1,179
Effort 3 / 10
AI-buildability High
Typical price $7.99

momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 40% on the market, supply 10% more developers than the period before.

Free games: 13%, excluded from money figures.

See every window in the explorer →

Plate 2 · systems and tooling

Can AI deliver it?

AI-buildability for this niche is high: the lowest rating among its tags.

Visual Novel
effort 2 / 10 · high · script, choices and static art
Female Protagonist
effort 3 / 10 · high · effort 3 sits in the high band

How the rubric works →

Plate 3 · the cost side

What it takes

Effort
3 / 10 · small 2D action, light systems
Systems
Visual Novel; 5 in 10 of the top 25% also carry Adventure, Multiple Endings, Choices Matter
Price point
$7.99 typical · top 25% priced $19.99 or above
Art
4 in 10 of the top 25% ship with Story Rich, Anime, 2D
Plate 4 · demand

Why players buy here

The top 25% priced at $19.99 or above; the middle game at $7.99.

The top 10 games average 93% positive over 96,247 reviews.

Plate 5 · the loss side

What kills games here

Developer outcomes in the last 2 years by share: 3 in 10 under $1.2k, median $4.8k, 1 in 4 over $32k, 1 in 20 over $490k.

3 in 10 developers made under $1.2k. 7 in 10 of the 600 games released 1 to 2 years ago have fewer than 100 reviews. 1,179 games are announced against 468 developers who shipped in the last year, ×2.5 per shipper.

Plate 6 · same mechanic, other settings

Adjacent niches

Visual Novel with a different setting or mood, ranked by verdict then median.

  1. + FMVStrong odds166 devs · median $54k · 146 announced
  2. + City BuilderStrong odds10 devs · median $19k · 8 announced
  3. + MusicStrong odds27 devs · median $18k · 24 announced
  4. + TrainsStrong odds12 devs · median $8.0k · 5 announced
  5. + Souls-likeFair25 devs · median $27k · 17 announced
  6. + MinigamesFair20 devs · median $22k · 19 announced
  7. + RhythmFair38 devs · median $18k · 52 announced
  8. + JRPGFair219 devs · median $13k · 265 announced
  9. + Immersive SimFair399 devs · median $7.8k · 453 announced
  10. + SwordplayFair13 devs · median $5.7k · 10 announced
  11. + GamblingFair16 devs · median $5.7k · 12 announced
  12. + DiplomacyFair16 devs · median $5.4k · 19 announced

All 188 pairs on the Visual Novel page

Plate 7 · comparable specimens, by est. revenue

Comparable games

Capsule Game Released Price Reviews Est. copies Est. revenue Developer
What Remains of Edith Finch older $19.99 47,036 95% 1.4M $28M (exactly $28,207,489) Giant Sparrow
Magical Girl Witch Trials $29.99 29,869 96% 896k $27M (exactly $26,873,139) Acacia, Re,AER
Danganronpa V3: Killing Harmony older $39.99 21,978 82% 659k $26M (exactly $26,367,007) Spike Chunsoft Co., Ltd.
VA-11 Hall-A: Cyberpunk Bartender Action older $14.99 33,838 97% 1.0M $15M (exactly $15,216,949) Sukeban Games
Volcano Princess older $10.99 45,019 97% 1.4M $15M (exactly $14,842,764) 养蛋人 Egg Hatcher
Summer Memories older $19.99 24,113 92% 723k $14M (exactly $14,460,566) Dojin Otome
The Coffin of Andy and Leyley · EA older $11.99 36,603 96% 1.1M $13M (exactly $13,166,099) Kit9 Studio
Love Is All Around older $9.99 36,203 93% 1.1M $11M (exactly $10,850,039) intiny
コイカツ! / Koikatsu Party older $59.99 5,298 91% 159k $9.5M (exactly $9,534,811) ILLUSION
Thronebreaker: The Witcher Tales older $19.99 15,665 89% 470k $9.4M (exactly $9,394,300) CD PROJEKT RED
Sora no Kiseki the 1st $59.99 5,205 97% 156k $9.4M (exactly $9,367,438) Nihon Falcom
UNBEATABLE $27.99 6,552 92% 197k $5.5M (exactly $5,501,714) D-CELL GAMES
Mixtape $19.99 7,365 87% 221k $4.4M (exactly $4,416,790) Beethoven and Dinosaur
Chill with You : Lo-Fi Story $11.99 12,215 98% 366k $4.4M (exactly $4,393,736) Nestopi Inc.
Road to Empress Ⅱ $18.00 7,773 80% 233k $4.2M (exactly $4,197,420) New One Studio
Five Hearts Under One Roof $19.99 5,881 91% 176k $3.5M (exactly $3,526,836) Storytaco
Magical Princess $14.99 7,636 96% 229k $3.4M (exactly $3,433,909) Neotro Inc., MAGI Inc.
Homicipher $13.99 7,821 96% 235k $3.3M (exactly $3,282,474) 八名木Games
Urban Myth Dissolution Center $17.99 5,930 88% 178k $3.2M (exactly $3,200,421) Hakababunko

Estimates: copies = reviews × 30, gross = copies × list price.