Games › Visual Novel › Visual Novel + Female Protagonist
Should I ship a Female-Led Visual Novel?
Visual Novel + Female Protagonist
Of 852 developers who shipped a Female-Led Visual Novel in the last 2 years: 3 in 10 made under est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., the middle one made est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 4 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method., 1 in 20 cleared est. revenue: est. copies × today's US list price; gross, before Steam's cut, taxes and refunds. See method.. 1,179 more are announced, ×2.5 for every developer who shipped in the last year.
Verdict: poor odds, for a 3 / 10 build.
The middle developer here made $4.8k, ×10 the market's $480 for a 3 / 10 build, and 3 in 10 made under $1.2k; 1 in 20 cleared $490k, ×1036 the market median. Revenue is down 40% on the market; 1,179 games are announced against 468 developers who shipped in the last year.
| Bottom 30% | $1.2k (exactly $1,158) |
|---|---|
| Median | $4.8k (exactly $4,800) |
| Top 25% | $32k (exactly $32,094) |
| Top 5% | $492k (exactly $491,972) |
| Developers, 2 yr | 852 |
| Released games | 3,491 |
| Announced | 1,179 |
| Effort | 3 / 10 |
| AI-buildability | High |
| Typical price | $7.99 |
momentum: how a niche's revenue percentiles and developer count moved between two equal, adjacent periods, divided by the market's own move. See method., 12 months: revenue down 40% on the market, supply 10% more developers than the period before.
Free games: 13%, excluded from money figures.
Can AI deliver it?
AI-buildability for this niche is high: the lowest rating among its tags.
- Visual Novel
- effort 2 / 10 · high · script, choices and static art
- Female Protagonist
- effort 3 / 10 · high · effort 3 sits in the high band
What it takes
- Effort
- 3 / 10 · small 2D action, light systems
- Systems
- Visual Novel; 5 in 10 of the top 25% also carry Adventure, Multiple Endings, Choices Matter
- Price point
- $7.99 typical · top 25% priced $19.99 or above
- Art
- 4 in 10 of the top 25% ship with Story Rich, Anime, 2D
Why players buy here
The top 25% priced at $19.99 or above; the middle game at $7.99.
The top 10 games average 93% positive over 96,247 reviews.
What kills games here
3 in 10 developers made under $1.2k. 7 in 10 of the 600 games released 1 to 2 years ago have fewer than 100 reviews. 1,179 games are announced against 468 developers who shipped in the last year, ×2.5 per shipper.
Adjacent niches
Visual Novel with a different setting or mood, ranked by verdict then median.
- + FMVStrong odds
- + City BuilderStrong odds
- + MusicStrong odds
- + TrainsStrong odds
- + Souls-likeFair
- + MinigamesFair
- + RhythmFair
- + JRPGFair
- + Immersive SimFair
- + SwordplayFair
- + GamblingFair
- + DiplomacyFair
Comparable games
| Capsule | Game | Released | Price | Reviews | Est. copies | Est. revenue | Developer |
|---|---|---|---|---|---|---|---|
| | What Remains of Edith Finch | older | $19.99 | 47,036 95% | 1.4M | $28M (exactly $28,207,489) | Giant Sparrow |
| | Magical Girl Witch Trials | $29.99 | 29,869 96% | 896k | $27M (exactly $26,873,139) | Acacia, Re,AER | |
| | Danganronpa V3: Killing Harmony | older | $39.99 | 21,978 82% | 659k | $26M (exactly $26,367,007) | Spike Chunsoft Co., Ltd. |
| | VA-11 Hall-A: Cyberpunk Bartender Action | older | $14.99 | 33,838 97% | 1.0M | $15M (exactly $15,216,949) | Sukeban Games |
| | Volcano Princess | older | $10.99 | 45,019 97% | 1.4M | $15M (exactly $14,842,764) | 养蛋人 Egg Hatcher |
| | Summer Memories | older | $19.99 | 24,113 92% | 723k | $14M (exactly $14,460,566) | Dojin Otome |
| | The Coffin of Andy and Leyley | · EA older | $11.99 | 36,603 96% | 1.1M | $13M (exactly $13,166,099) | Kit9 Studio |
| | Love Is All Around | older | $9.99 | 36,203 93% | 1.1M | $11M (exactly $10,850,039) | intiny |
| | コイカツ! / Koikatsu Party | older | $59.99 | 5,298 91% | 159k | $9.5M (exactly $9,534,811) | ILLUSION |
| | Thronebreaker: The Witcher Tales | older | $19.99 | 15,665 89% | 470k | $9.4M (exactly $9,394,300) | CD PROJEKT RED |
| | Sora no Kiseki the 1st | $59.99 | 5,205 97% | 156k | $9.4M (exactly $9,367,438) | Nihon Falcom | |
| | UNBEATABLE | $27.99 | 6,552 92% | 197k | $5.5M (exactly $5,501,714) | D-CELL GAMES | |
| | Mixtape | $19.99 | 7,365 87% | 221k | $4.4M (exactly $4,416,790) | Beethoven and Dinosaur | |
| | Chill with You : Lo-Fi Story | $11.99 | 12,215 98% | 366k | $4.4M (exactly $4,393,736) | Nestopi Inc. | |
| | Road to Empress Ⅱ | $18.00 | 7,773 80% | 233k | $4.2M (exactly $4,197,420) | New One Studio | |
| | Five Hearts Under One Roof | $19.99 | 5,881 91% | 176k | $3.5M (exactly $3,526,836) | Storytaco | |
| | Magical Princess | $14.99 | 7,636 96% | 229k | $3.4M (exactly $3,433,909) | Neotro Inc., MAGI Inc. | |
| | Homicipher | $13.99 | 7,821 96% | 235k | $3.3M (exactly $3,282,474) | 八名木Games | |
| | Urban Myth Dissolution Center | $17.99 | 5,930 88% | 178k | $3.2M (exactly $3,200,421) | Hakababunko |
Estimates: copies = reviews × 30, gross = copies × list price.
Five niches a week, one death, one deep dive.
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